What should be in your deck before you send it to investors?
Before a deck goes to investors, it helps to pressure-test the story, the evidence and the flow. This checklist covers what most investor decks are expected to address, framed as questions to answer.
Test the story before the design
The most expensive deck mistake is polishing slides before the story holds together. A checklist run early catches gaps while they are cheap to fix.
Treat each item below as a question the deck should answer clearly, not a slide template to copy.
A working checklist
- Problem and who has it, stated plainly
- Your solution and why it is different
- Market and why now
- Product, traction or evidence you can support
- Business model and how it scales
- Team and why this team
- The ask and what it funds
- A clear, single narrative thread across all of it
Then estimate the cost
Once the story holds, the calculator helps you estimate what finishing the deck will cost across design, copy, research, revisions and internal time, so you can plan the remaining work.
Common questions
How many slides should an investor deck be?
Should I design the deck first or write it first?
Keep estimating
Get your full deck cost breakdown.
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