Structure a sales deck for demos, calls and follow-ups
A sales deck often does triple duty: live demo, call, and leave-behind. This page gives a structure that holds across all three and helps you estimate the build.
One structure, three jobs
The same deck frequently runs a live demo, a follow-up send, and a forwarded read. A structure that works in all three avoids maintaining several decks.
Build the narrative spine once, then adapt depth for the moment.
A working sales deck outline
- The buyer's problem, in their words
- The cost of the status quo
- Your approach and what is different
- Proof, cases and outcomes you can support
- How it works, briefly
- Pricing context and next step
Estimate the build
Enter your numbers in the calculator to estimate what assembling the sales deck costs across messaging, copy, design and revisions.
Common questions
Should the demo deck and leave-behind be different?
How long should a sales deck be?
Keep estimating
Get your full deck cost breakdown.
Tell us where the deck stands. We scope only the layers that need a studio, and tell you which ones do not. Share a few details and we follow up by hand with your estimate and a next step.
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We received your details and your estimate. We review every request and follow up manually. Nothing here is a quote or a guarantee.